The documents you receive from any Acorn Group Ltd entity will identify the relevant Acorn Group Ltd entity that you are dealing with in any particular instance.
We are committed to protecting your privacy. We will use your personal information in accordance with the EU General Data Protection Regulation 2016/679 thereafter (GDPR) (known as Data Protection Legislation) and other applicable laws and regulations that relate to data protection and privacy.
Who is responsible for your personal information?
We may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right. Please see below for further information.
What information do we collect?
In particular, we may collect and process the following personal information about you:
We may also collect non-identifying information about your preferences in connection with our Websites, for the purposes of enhancing and personalising your experience on the Websites. We may provide our manufacturer partners and our advertisers with aggregate information about Website users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
How do we use your personal information?
We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:
In accordance with your preferences, we may also use your personal information to provide you with information about vehicles, services, promotions and offers that may be of interest to you. The section below entitled "What choices do I have?" explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we will use your personal information to provide you with important services communications, including communications in relation to any purchases you make or vehicle support services as we have a legitimate interest and or contractual obligation to you to do this.
Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more Acorn Group entity), or to protect our rights, property or safety or those of our customers, employees or other third parties.
With whom do we share your personal information?
In connection with the above uses of your personal information, we may share your personal information with third parties as described below. We will share your personal information with other Acorn Group entities in the Acorn Group for the purposes set out above and below.
We may disclose your personal information to third parties in connection with our business activities, including in the following circumstances:
We may share non-personal aggregate statistics (group) data about visitors to our Websites, sales and traffic patterns with members of the Acorn Group and other parties.
Personal Data Retention
Personal data will be kept for the duration of the retention period determined by the category of data held. At the end of the period personal data will be reviewed and securely deleted or archived. However, we will only archive a record (rather than delete it) to comply with any legal requirement for keeping it.
• Prospects – 6 months retention period
• Sales Customer – up to 8 years retention period
• Service only Customer – up to 8 years retention period
• Parts Customer – 2 years retention period
We will regularly review the personal data we hold, and our retention periods in line with GDPR requirements or any professional rules or regulatory requirements that apply. Some personal data will need to be retained for longer in some cases than in others. For example to maintain an opt-out list for marketing. How long we retain different categories of personal data will be based on individual business needs.
Protecting your personal information
Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.
The transmission of information via the internet is not completely secure; this risk is not specific to our Websites and is common across the internet. We cannot guarantee the security of your data (including your personal information) transmitted to our Website; any transmission is at your own risk.
What choices do I have?
If you think the personal information we hold about you is inaccurate or incorrect, you can request that we correct this information (including your marketing preferences) by writing to us using the details below.
You can choose to stop receiving marketing emails or SMS messages from us by following the unsubscribe link and instructions on the respective marketing emails or SMS messages we send you.
You can also choose to change your marketing preferences by writing to us using the details below.
Access to your personal information
The Data Protection Legislation gives you the right to access your personal information. To request access to your personal information, please contact us using the details below.
Right to be forgotten
You have the right to request that Acorn Group delete your personal data in certain circumstances if you would like more information about this please contact us using the details below.
Third Party sites
We do not pass on any personal information about our visitors to any other site (unless we have obtained your consent to do so). In addition, if you linked to a Website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third party site and contact the owner or operator if you have any concerns or questions.
Transferring your information outside of Europe
As part of the services offered to you through the Website, the information which you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. If we transfer your information outside of the EEA in this way, we will take steps to ensure that it is to a country with data protection laws which are at least as stringent as those in England.
If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.
The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How to contact us
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