Recognising women making an impact in automotive
Amanda has been shortlisted for both the Online Platform Champion Award and the Dealer Unsung Hero Award, recognising her contribution to Acorn Motor Group and the important role she plays across our business.
Organised by Motor Trader, the Women in Motor Industry Awards celebrate the achievements of women working across the automotive sector, recognising the leaders, innovators, and unsung heroes helping shape the industry's future.
A panel of independent industry judges selects finalists, making Amanda’s double shortlisting a fantastic achievement.
As our Group CRM Manager, Amanda plays an important role in helping Acorn deliver an effective and consistent customer experience across the Group. Her behind-the-scenes work supports our teams, our dealerships and, most importantly, our customers.
Being recognised in both the Online Platform Champion and Dealer Unsung Hero categories is particularly fitting, highlighting both Amanda’s work across our digital customer journey and the dedication she brings to Acorn every day.
The Dealer Unsung Hero Award
The Dealer Unsung Hero Award recognises women who play a vital role in their business's success, demonstrating exceptional dedication and reliability while going above and beyond to support their colleagues and organisation.
We’re incredibly pleased to see Amanda receive this recognition.
Congratulations from everyone at Acorn, Amanda, and good luck for the final!
The winners will be announced at the Women in Motor Industry Awards 2026 on Wednesday 2 December at Hilton Bankside, London.