The award is based on verified customer reviews collected throughout the year, recognising retailers that consistently go above and beyond to deliver an exceptional experience. It reflects the genuine feedback of customers and celebrates dealerships that place service, trust and customer satisfaction at the heart of everything they do.

Receiving the accolade across every Acorn dealership is a fantastic achievement and a testament to the dedication, professionalism and hard work of our teams every single day.

From helping customers find the right vehicle to providing expert aftersales support long after they've driven away, our teams are committed to making every interaction a positive one.

This recognition belongs to every member of the Acorn family, whose passion and commitment continue to create the high standards our customers have come to expect.

Most importantly, we'd like to thank our customers. Your feedback, trust and continued support have made this achievement possible, and we're incredibly grateful to everyone who has taken the time to share their experience with us.

As we celebrate this milestone, our commitment remains the same: to continue delivering the exceptional customer service that has earned every Acorn dealership the Auto Trader Highly Rated for Customer Service 2026 award.

Highly Rated for our customer service 2026 logo RGB